You can place your ads in a social media site, for example, Facebook. You can also pay someone in your niche who has already established a strong emailing list to send your website link and product information to their subscribers; this is called solo ads. This MOBE review will compare Facebook advertisements and solo ads, and which one is best for you.
Facebook Ads
With Facebook advertising, you can be very specific of who you want the ad to be served to. You can choose the location, age, interests, etc. You can set your ads to appear only to people who have active interest in your product. That much precision in targeting will results in better conversion.
Solo Ads
Solo Ads are an easy and fast way to build your own emailing list. Once a solo ads vendor sends out an email promoting your offers, you could have traffic coming to your website within hours. Also, solo ads are quite cost effective. If you are running on a low budget and can’t afford to build your own list yet, solo ads are a way to go.
Verdict
So,which one should you go for? Facebook offer a specially targeted audience, while solo ads are fast and more cost effective.The answer is both. You can start off with solo ads to develop a list, and when you can afford it, use social media advertisements to take advantage of the 1.65 billion active users on Facebook.
